Session beers are a popular topic in the United States these days. The exact definition of session beer changes depending on who you are talking to, but everyone can agree that there is a need for lower alcohol beers that have just as much flavor as higher alcohol beers.
The Just Beer Project is looking to provide just that for beer consumers. Their mission is to "deliver beer drinkers un-complicated world-class craft brews that are delightful in their simplicity." That's all well and good, but what interests me most about The Just Beer Project is that it is one of the projects of Alchemy and Science.
Alchemy and Science is a venture created by Magic Hat Brewing Company co-founder Alan Newman and first Magic Hat employee Stacey Steinmetz. Unsure of what exactly they wanted to do with Alchemy and Science, a few meetings with Jim Koch (Boston Beer Co.) started a partnership they knew they wanted to be involved in. Now an "independently operating subsidiary of Boston Beer Co.," Alchemy and Science runs Traveler Beer Company (shandy brewers), Angel City Brewery and The Just Beer Project.
Note: Alan Newman is no longer associated with Magic Hat since they were sold.
The Just Beer Project's first offering is called Just IPA, and is available on draft in Pittsburgh, Virginia Beach, Baltimore and central New Jersey. The Just Beer Project was kind enough to provide me with a sample of Just IPA. Let's check it out!
|Just Beer Project Just IPA|
Just IPA pours a clear, copper color with a finger and half width of a white head. A moderate lacing is left on the glass. There are aromas of grapefruit, lemon and pine. Those same aromas follow through into the flavor, and are backed up by biscuit-like malt. A light hop bitterness emerges in the finish. The body on Just IPA is average, not light but not heavy.
Overall: The Just Beer Project's IPA is pretty tasty. It is exactly what it was designed to be. Simple, not too adventurous, not filling, yet a decent flavor. My only qualm with Just IPA would be calling it an IPA at all. To me, it is more of a pale ale. Give it a try, see what you think!
Have you had The Just Beer Project's Just IPA? What do you think of it? Let me know in the comments!