Faithful readers: I was recently sent this craft beer infographic from someone associated with the Siebel Institute of Technology and Kendall College. The infographic highlights the growing craft beer trend in America, as well as the growing number of jobs associated with this trend. Enjoy!
Here is a writeup that was provided with the infographic.
Here is a writeup that was provided with the infographic.
The
secret is out. People love drinking
craft beer. This should come as no surprise to beer enthusiasts, but the truth
is the craft beer industry is growing at an encouraging rate. This is good news for people who enjoy tasty
beer. More and more people both in the
United States and throughout the world are brewing their own beer and enjoying
craft beer as opposed to mass produced light beer. Both students and professors
at the Kendall College School of Hospitality
both agreed that craft beer was a subject they both wanted to study and learn
more about. Assistant professors John
Laloganes and Phil Mott along with a team of students provided research and
insight into a study of the craft beer industry. This resulted in the craft beer info graphic
seen here. Among the things that were researched were
food pairs that went well with craft beer, the growth of the craft beer
industry as whole, jobs in craft brewing along with other insights. Some of the more interesting findings
include:
·
Millenials (ages 25-34) enjoy the taste of craft
beer (43%) where Baby Boomers don’t enjoy it as much (32%). I think this shows that craft beer is popular
among younger people and will probably see that number continue to rise within
the next generation as well.
·
Almost half (45%) of consumers would be willing
to try more craft beer if they were more educated about it. People like to try familiar things, so as
craft beer becomes more mainstream I feel this number will continue to rise as
a result.
·
There is tremendous job potential in the craft
beer industry with 2,403 breweries in the world as of 2012. Craft brewers
provide an estimated 103,585 jobs in the U.S alone.
·
The sale of craft beer was 5.7 billion in
2007. That number rose to 12 billion in
2012 and is expected to triple to nearly 40 billion by 2017. These numbers
indicate a huge deal of growth for the industry in the coming years.
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