Friday, October 18, 2013

Craft Beer Infographic: Tap Into the Business of Craft Beer

Faithful readers:  I was recently sent this craft beer infographic from someone associated with the Siebel Institute of Technology and Kendall College.  The infographic highlights the growing craft beer trend in America, as well as the growing number of jobs associated with this trend.  Enjoy!

Here is a writeup that was provided with the infographic.

The secret is out.  People love drinking craft beer. This should come as no surprise to beer enthusiasts, but the truth is the craft beer industry is growing at an encouraging rate.  This is good news for people who enjoy tasty beer.  More and more people both in the United States and throughout the world are brewing their own beer and enjoying craft beer as opposed to mass produced light beer. Both students and professors at the Kendall College School of Hospitality both agreed that craft beer was a subject they both wanted to study and learn more about.  Assistant professors John Laloganes and Phil Mott along with a team of students provided research and insight into a study of the craft beer industry.  This resulted in the craft beer info graphic seen here.  Among the things that were researched were food pairs that went well with craft beer, the growth of the craft beer industry as whole, jobs in craft brewing along with other insights.  Some of the more interesting findings include:

·         Millenials (ages 25-34) enjoy the taste of craft beer (43%) where Baby Boomers don’t enjoy it as much (32%).  I think this shows that craft beer is popular among younger people and will probably see that number continue to rise within the next generation as well.

·         Almost half (45%) of consumers would be willing to try more craft beer if they were more educated about it.  People like to try familiar things, so as craft beer becomes more mainstream I feel this number will continue to rise as a result.

·         There is tremendous job potential in the craft beer industry with 2,403 breweries in the world as of 2012. Craft brewers provide an estimated 103,585 jobs in the U.S alone.

·         The sale of craft beer was 5.7 billion in 2007.  That number rose to 12 billion in 2012 and is expected to triple to nearly 40 billion by 2017. These numbers indicate a huge deal of growth for the industry in the coming years.

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